Challenge we want to solve

Our objective is to understand and utilize Web3 technologies including AI, IOT, and wearable devices technologies to better understand tourists’ behaviors while visiting attractions or shopping in Abu Dhabi. We are looking for the most efficient solution to gain an insight into the tourists’ behavior to best plan for future marketing campaigns. Long term, we would like to explore what the future of tourism looks like when thinking of the Emirate as a destination. Some of the questions we want to answer include: 

  • Do web3 technologies support the creation of a smart destination that removes barriers to travel?
  • What if there is two-way communication and engagement between an Emirate and its visitors?
  • Why shouldn’t travelers be able to try before they buy?

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Objective
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Objective

DCT is on a mission to accelerate the Emirate’s position as a leading, global tourist destination. DCT will implement innovative Web3 technologies to strengthen the tourist experience while also monitoring behaviours to gain insight on how to best attract new visitors to Abu Dhabi.

Simultaneously, DCT aims to highlight and enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences.

Value created

The value created will not only benefit the UAE but specifically the growth and sustainability of Abu Dhabi culture and tourism sector as we plan to market Abu Dhabi as the most wanted destination to visit in the world. To successfully do so, we will provide easy service accessibility for tourists visiting the emirate.

Value created
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