Kingpin Raises US$3.5 Million Seed Round to Scale AI-Driven B2B Distribution Platform

Hub71 startup Kingpin, transforming the landscape of global trade, has successfully raised US$3.5 million in a seed funding round.

The round was led by Infinity Ventures, with participation from Red Swan Ventures, Mu Ventures, COTU Ventures, and Outliers VC, alongside continued support from the Hub71 ecosystem. This investment marks a significant milestone in Kingpin’s mission to modernise the fragmented world of B2B distribution through artificial intelligence.

Rebuilding Distribution for the AI Era

For decades, the global B2B distribution industry has run on a patchwork of spreadsheets, emails, and disjointed legacy tools. Kingpin is changing that narrative.

Founded by Harsh Sajnani and Guilherme Soares, Kingpin offers an AI-native platform that replaces these fragmented workflows with a single, intelligent layer for distribution. By connecting people, products, pricing, and processes, Kingpin allows brands and distributors to manage their entire commercial funnel, from discovery to fulfillment, in one unified ecosystem.

"B2B retail's been running on duct tape and Excel sheets for decades. Many have been trying to transform the industry before, but always in silos, patching one piece at a time while the system stays fragmented. Kingpin finally replaces all of that."
Guilherme Soares, Co-founder & COO of Kingpin

Impact by the Numbers

Kingpin’s technology is already delivering tangible results for over 300 brands and distributors across the fashion, sports, and beauty sectors. By automating complex manual tasks and providing real-time visibility, customers have reported:

• Up to 60% expansion in revenue.

• ~85% reduction in sales cycle length.

• Over 200 hours saved monthly per team on manual workflows.

• ~20% net new revenue generated through the platform.

Built on Deep Industry Expertise

The success of Kingpin is rooted in the deep industry heritage of its founders. Both Sajnani and Soares are third-generation operators in the retail and distribution sectors, bringing a lifetime of first-hand experience to the problem they are solving.

"It’s a privilege to be building in the AI era: it allows us to combine technology, deep industry expertise and relentless execution to deliver real value to our customers."
Harsh Sajnani, Co-founder & CEO of Kingpin

Scaling from Abu Dhabi to the World

This fresh injection of capital will fuel Kingpin’s expansion plans. The startup intends to grow its engineering and AI teams and expand its operational footprint beyond the Middle East into key markets in North America, Europe, and Latin America.

Kingpin’s growth is a testament to Abu Dhabi’s position as a launchpad for global technology companies. As part of the Hub71 ecosystem, Kingpin has leveraged the capital’s robust infrastructure and access to global markets to scale its operations.

Basma Ahmed AlBadi AlDhaheri, Head of Value Creation at Hub71, commented:

"Kingpin reflects Abu Dhabi’s ambition to advance AI-first, export-ready companies that can scale globally from the capital. By enabling intelligent B2B infrastructure with global applications, Kingpin demonstrates the impact of Abu Dhabi’s global tech ecosystem in scaling innovative startups into commercially successful businesses. Through Hub71, we continue to empower pioneering founders who are shaping industries and enhancing Abu Dhabi’s global position as a world-class advanced technology hub."

We look forward to supporting Kingpin as they continue to redefine global commerce from their home in Abu Dhabi.

To learn more about Kingpin, visit www.kingpin.ai.For more news from the Hub71 community, stay tuned to our blog.